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Data Validation, Cleaning and Enrichment

While you may already have a large database/list the question remains - Is it good enough?

Your contact database is one of the most significant business assets which plays a critical role in business valuation. Outdated and incorrect data can decrease the market value of your business in the long run as well as your profitability today. Even a complete list of your customer data or a fully verified list is changing at a staggering rate of 2-4% every month.
Imagine up to 24-48% change in data every 12 months!

Companies that cannot afford losing up to 50% of their marketing budget with every marketing campaign are choosing to TRADE OLD DATA using Data Validation, Cleaning and Enrichment Service.
Increase the value and your business profits now! Click here to get a FREE assesment of your project today
 

Why is Data Validation, Cleaning and Enrichment so valuable for your business?

Chances are you already know that data hygiene is essential for keeping your marketing initiatives profitable. Quality data allows you to have the freedom to choose sales and marketing strategies when you know all companies in your target market. The key to successful Direct marketing is: "Less is best ". Use your time productively to generate business instead of walking streets or wasting money communicating with liquidated companies or calling on deceased individuals.

Making a Real Difference - Data Cleaning Secret That No One Wants You to Know About!

There is a phenomenal confusion on the market place that if you have a correct address your mail will reach the recipient. WRONG!
With over 25% of businesses moving, closing, merging every year what matters most is: are they still at the same address?
Plus approximately 37% of management is changing every year too! So chances that even if you have the address recorded correctly, you may be sending to the wrong person!

That's why we offer data validation FIRST. Only once you know business is still at this address and the person is still there, it makes sense to ensure the address is recorded to NZ Post standards. It's sad to see when we receive a list after traditional address cleansing, that we have to recommend removal of up to 20% data and change 20-40% of addresses.

The moral is simple - if you are not verifying addresses first, you risk wasting 40-60% of your investment on address cleansing.

Make an informed choice and request address validation right now!
Simply e-mail us the size of your database for a prompt quote. And if you include a small sample of 100 records we'll show you how it works!


Does your data require validation, cleaning and enrichment?
If your data is more than six months old, you will instantly benefit from our special Data Validation, Cleaning and Enrichment. Our experience shows that 15-35% of your database is likely to be seriously outdated. That equates to a 15-35% loss every time you communicate with your target market. You can choose to add new information during the cleaning process.

Make an informed choice and request Data Validation, Cleaning and Enrichment right now!
Simply e-mail us the size of your database for a prompt quote. And if you will include a small sample of 100 records we'll show you how it works!


Example of typical results for a database with 10,000 businesses
Match average of 60%
Match with known changes 10-20%
Duplicates 5-20%
Closed businesses 2-10%
No match found (complete research required) 10-20%

Decide to TRADE OLD DATA today!
Simply e-mail us the size of your database for a prompt quote. And if you will include a small sample of 100 records we'll show you how it works!


Making sure we are on the same page
Just in case you are not quite sure what industry terms mean, here are key definitions relevant to data hygiene:

Data Validation - process of making sure information is accurate, this is NOT about formatting, more about the content

Address Cleansing - making sure address is recorded up to NZ Post standards, including Post Codes

Data Cleansing - making sure data is recorded correctly

Data Enrichment - also known as Data Appending - process of adding information to your data which you do not yet have. Typical data enrichment projects will be to append industry codes, number of staff, postal or physical address, and contact name.

Make an informed choice and request Data Validation, Cleaning and Enrichment right now!
Simply e-mail us the size of your database for a prompt quote. And if you will include a small sample of 100 records we'll show you how it works!


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Client Testimonials

G.B., sales professional

On 29th June, 2009

You are fabulous, this is another example of how you save people time.
I had my secretary go to the Yellow Pages to try to find all the business coaches, it took her days and she got 17, it took you a day to get hundreds and it's way better data.

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