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What's different and why is it good for you?

If you think 'data is just data" think again!

While many know how important data lists are, most data providers offer no clear description of what their data represents. Most business data lists on the market have been created ad hoc or are based on free will of businesses to subscribe (free or paid) for the benefit of advertising. While these data lists can be massive, serious marketers understand that these lists are missing something fundamental...clarity of representation. Or as we refer to it - list definition. So when you invest in a list of current members of an organisation or a list of advertisers in a directory you have no clue how representative this list is against the market. Is it 10% or is it 90% of businesses? Makes a HUGE difference, doesn't it?

Find out more in the slideshow on your right or scroll down if you enjoy reading!

 

What makes whoiswhere™ different and why is that beneficial for you

Clarity of definition
Targeting is one of the essential components of direct marketing success. That is why it is so important to know where the list is coming from. whoiswhere™ is pleased to be the only B2B data source in New Zealand with a clear definition of what our data represents: businesses, organisations and entities based in commercial premises.

Clarity of definition defines key features and major benefits of using whoiswhere™ data for your next campaign:

Key Features Make it beneficial for you because
• It's more complete than others • Knowing close to 100% of your target market allows you to be realistic about your growth potential, better defined sales territories and the ability to allocate resources appropriately. Having our data on the map gives you the benefit of geo-marketing
• It's more accurate than others • Our team is proactively gathering and maintaining data all the time using our developed in-house triple verification process every 121 days.
While we all know data can change the next day after our verification, on average our process ensures this is the most accurate data you can get!
• It's the only location based data • Target by region, by city, by suburb, by street, or even by building!
No other data source can deliver a precise list list like that: Auckland, Newmarket businesses in buildings with over three stories and more than 50 people on site (across all businesses). While you may not need something as complicated as that, every business can benefit from this accuracy
• You can have on-demand data with pre-qualified leads in a matter of days! • Save massive $$s down the stream of your marketing campaign by using our on-demand data generation. Sure you have to invest extra initially and then enjoy the rewards of a much higher success rate in your campaign and lesser investment for future follow ups! Imagine the difference between targeting 30,000 vs 9,000 further qualified leads

Discover what data you can get! or Enquire now to choose from 118,000+ businesses based in commercial premises across New Zealand

B2B Lists

most complete & most accurate

whoiswhere™ pioneered the concept of complete B2B market capture and is set to deliver the most accurate B2B data in NZ. You too can profit from a B2B list ...

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Services

full range of data services

Data maintenance is a daunting task. Fortunately our team is here to free your time and let you get on with your life and business. Find out how ....

Data validation
Data enrichment
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Data cleaning and post coding

Marketing

data is an important start

The fastest and most efficient form of communication is direct marketing. Our B2B lists will support your choice of direct mail, telemarketing or e-mail campaign.

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Resources

knowledge is power

Learn more about the exciting world of Direct Marketing and how you can use simple yet effective DM methods in your business with guaranteed rewards....

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Client Testimonials

G.B., sales professional

On 29th June, 2009

You are fabulous, this is another example of how you save people time.
I had my secretary go to the Yellow Pages to try to find all the business coaches, it took her days and she got 17, it took you a day to get hundreds and it's way better data.

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Phone +64 4 9777 877 Fax +64 4 973 4947 PO Box 2889 Wellington 6140 New Zealand E-mail enquiry@whoiswhere.co.nz